PR Crisis Management – Tell It All, Tell It Fast And Tell The Truth

I turned on the television news recently to learn that one of our top football teams may have lost an important match because of illness, the story being brought to us by a reporter stationed outside the hotel where the players enjoyed lunch prior to the game.

In the car, this was the lead story on the radio news with the story read by a reporter, again said to be outside the hotel. He confirmed that the Police had collected samples from the restaurant to pass onto the health authorities.

Guess what? The story was also the lead in the tabloid newspapers sat on my desk when I reached the office. Photographs of the hotel in question usually supported the story.

As a public relations professional, I reflected on what the hotel's PR people are going through this morning. This is a prestigious hotel group with a well-crafted brand image of quality at the premium end of the market. Here they are, in the spotlight for all the wrong sort of reasons!

They will certainly have a documented Crisis Management Plan or, in softer terms, a PR Communications Plan. But it is not only global companies who need to devise a plan in advance. Being in business, or even running a not-for-profit organization, poses everyone to the risk of a PR crisis.

No organization is very far from crises and their resulting media attention. Their reputation can be washed away or seriously damaged in an instant. A crisis is any situation that threaten the integrity or reputation of your company, usually bought on by adverse or negative media attention.

These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company. It can also be a situation where in the eyes of the media or general public your company did not react to one of the above situations in the appropriate manner. This definition is not all encompassing but rather is designed to give you an idea for the types of situations where you may need to follow this plan.

Crisis management is a complex subject, but here are five tips to get you started. And, start, you must.

1. Do not wait. Many organizations only get their crisis plans under once a disaster has stuck. Instead, brainstorm possible scenarios or types of disasters that could happen, and start planning for them. In fact, I have found this to be a positive process as bringing together key executives to share ideas and examine scenarios often bringing out a range of issues that they can take forward.

2. Realize that crises take a wide range of shapes. As I say, this can be anything from the hotel's crisis to a legal dispute getting out of hand to customer dissatisfaction aired on the Internet. I even recall a weekend phone call from a Scout leader who campsite had been washed away in storms with some children being injured; The media were on the telephone badgering her for the story! They will all require slightly different responses. Brainstorm and prepare for as many as you can imagine.

3. Develop a PR communications plan. A barrage of media attention may swamp you within minutes of the news breaking. Also, think about how you will get information out to staff, supporters & investors, and customers – yes, remember to get your side of the story out to customers as soon as you can. Internal communication is as important as communication to the general public.

A physical plan has to do with getting everyone out of the building in case of an earthquake. A communications plan involves identifying a spokesperson, developing press releases, setting up a media hotline, and finding a place where you can have a press conference.

4. Be prepared to speak to the media and to your constituents. Even if you can not say much because your lawyer is concerned about liability, plan to say what you can as soon as you can. Be concerned, show concern, speak concern, and always tell the truth. That does not mean you have to tell everything all at once, but never, never lie.

5. Provide media training for senior management. Do this before a disaster strikes. Make it a regular part of board and senior employee training. Media training need not cost a lot if you have someone on your board working in public relations or someone who is a member of the media. The key is to do it regularly so that new people are always trained and others do not grow stale.

Do not delay your crisis planning. Do not ruin your hard-won reputation by handling situations badly! The directors and PR team of that hotel this morning went to bed last evening little knowing the blast of unwelcome publicity that was facing them this morning. Hopefully, their PR Communications Plan will be a trusted aide today!

Suggested reading

1. "Crisis in Organizations: Managing and Communicating in the Heat of Crisis," by Laurence Barton.

2. "You've Better Have a Hose if You Want to Put Out the Fire: The Complete Guide to Crisis and Risk Communications," by Rene A. Henry.

Source by John Hicks

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So God Made a Wrestler

God looked down on his paradise and was pleased. He looked upon all of the peoples of the earth. He noticed the many sports that athletes participated in. God said, "I need to create the ultimate sport and the ultimate athlete." So God made a wrestler.

God said, "I need an athlete who is willing to participate in a sport that requires discipline, sacrifice, dedication, hard work, and commitment." So God made a wrestler.

"I need an athlete who is willing to face another athlete one-on-one in the most physically demanding sport in existence with no one else to help him and yet not be afraid." So He made a wrestler.

"I need an athlete who can defeat his opponent with strength, power, speed, agility, and technical skills. So God made a wrestler.

God said, "I need person who is willing to get up at 6:00 am so he can run five miles before going to school. Still come home and do his homework. " So God made a wrestler.

God had to have someone willing to practice the same move for hours, day after day until he had it perfected. So He made a wrestler.

God said, "I need an athlete who Declares as a boy that one day he will be an Olympic champion and never doubles himself." So God made a wrestler.

"I need an athlete who can lose his final college match making it his only loss during his high school and college career. Dominating fashion and then go on to become one of the greatest wrestling coaches in collegiate history. " So God made a wrestler.

God said, "I need an athlete who is willing to shoot a million low single legs in his lifetime and perform a leg lace fifty times a day because he knows the value of drilling." So He made a wrestler.

God had to have someone who could get pinned one week and then defeat that same opponent the following week to win the conference championship because he believed in himself and in his abilities. So God made a wrestler.

God said, "I need an athlete who is willing to work hard for four years and never regret it even though he never makes the varsity team. " So He made a wrestler.

"I need an athlete who is willing to practice three times a day preparing for the NCAA Tournament because his coach thinks that is what is needed to be prepared. Regular wrestling practice because his coach thinks that will give him the edge going into the NCAA Tournament. " So God made a wrestler.

God said, "I need an athlete that can be undefeated for thirteen years of international competition and then lose a match with the whole world watching and yet still be a gentleman and shake his opponent's hand." So God made a wrestler.

"I need an athlete who can face a man that has not lost a match in thirteen years and yet feel up to the challenge and never doub himself." So He made a wrestler.

"I need an athlete who can become a seven time world champion and a three time Olympic gold medal winner becoming one of the best in his sport of all time." So God made a wrestler.

God needed an athlete who would run wind sprints until his lungs burned and his legs ached. He needed that same person to do push-ups until his arms could no longer lift his body up for even one more repetition. God needed an athlete willing to work to the point of utter exhaustion. So He made a wrestler.

God said, "I need an athlete who is willing to turn down a candy bar or a cheeseburger because he needs to make weight the next day. In peak condition, even though he'd much more eat pizza and drink soda pop. " So He made a wrestler.

"I need an athlete who can work twelve hour days at a summer job and still still make practicing and working out a priority." So He made a wrestler.

God needed an athlete to practice his skills, lift weights, run, eat healthy, strive for perfection, overcome defeat, show good sportsmanship, toil, sweat, bleed, and sometimes even cry. So God made a wrestler.

God said, "I need an athlete who develops the character, values, self-discipline, and work ethic that will be with him even after his days of competition are over." So God made a wrestler.

Thanks for reading this bit of creative work. I hope you found something inspiring in its words.

Source by Tharin Schwinefus

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Current Trends in Wedding Photography

Wedding photography is an evolving field that requires artistic talent, vision, and highly technical expertise.

In the past wedding photography was almost always limited to stiff posses without much regard for the underlying story, emotion, romance, and behind the scene events of the wedding day.

Although there is still a big segment of the wedding industry that practices traditional photography with its preplanned poses, and recreation of the wedding peak events such as the kiss, the ring exchange, etc., the modern wedding couple demands a more contemporary approach to their wedding day.

Wedding photojournalism has been in vogue for the past decade. The central idea behind it has been the capture of the wedding events without any interference or direction from the wedding photographer. The photographer is there to capture the true essence of the wedding day. As a result of this realistic approach the photographs are a true representation of the wedding day. Hard core wedding journalistic will be totally opposed to posing any wedding related event. If it doesn’t not happen during the wedding it won’t be recorded. This includes family group photos.

Several photographers offer a hybrid approach to wedding photography, usually a combination of traditional and journalistic wedding photography. In this approach the photographer focuses on documenting the wedding day but the coverage also includes a session with the couple for formal posed or semi-posed photographs and also family group photos.

The latest trend in wedding photography is toward a more fashionable approach. Inspired on high-end fashion magazines such as Vogue, Elle, InStyle, Cosmopolitan, Glamour, GQ, American Photo, etc., and wedding magazines the photographer seeks to make the couple’s fantasies real.

In the fashion wedding photography approach the goal is to make the wedding couple look their best. Their romantic interplay is glamorized to its maximum expression. The everyday couple becomes like wedding celebrities. Attention to detail is required to achieve the perfect look. This approach requires a great deal of artistic talent behind the camera and also great computer image editing skill to produce a unique photo. Half the photo is made on the camera with the second half achieved though digital image editing and manipulation.

Which style is best, is for you to decide. In our experience a big segment of the wedding couples want to capture the reality, details and romance of the wedding day but at the same time they have fantasies about their wedding and the way they should look.

When making a decision for a wedding photographer look closely to the photographer’s portfolio and see how it agrees with your philosophy on how your wedding day should be photographed. Regardless of your philosophy please make sure that you select a master of the craft, you and the next generation deserve masterpiece memories of your wedding day.

Source by Juan Carlos Torres

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Outsourcing – Pros And Cons

Stripped of its technical terms, outsourcing is basically the practice of one company to contract another company to provide the services that could have been performed by their own staff. There are many reasons why companies now are on the bandwagon of having some of their services done by others. (It had been an old practice, really.) These outsourced services passed on to other companies are usually call center services, e-mail services, and payroll. These particular jobs are part of the outsourcing trend practiced by many companies these days.

Reasons

One of the main reasons why companies are into outsourcing is diminished company resources, both in financial terms and in manpower costs. When a company expands (which can be sudden), the growth can start to eat up on the companies resources.

Financially, the company might not be able to match the growth with the needed infusion of money to sustain the expansion. This holds true with their human resources as well.

With the growth, manpower might be sucked up with the new growth and diminish the company’s productivity in its core areas. The service-providing companies can do the work for less costs (thus not over-stretching most of the company’s resources), and has the manpower to do it.

Other Reasons

Efficiency sometimes suffers once there is a sudden expansion that cannot be absorbed by the company’s present staff setup and other resources. If, for instance, there is a huge demand for huge number of their products, other departments might not be up to it.

The purchasing department might need so many men to do the buying of raw materials, for instance. Outsourcing the purchasing department is a good move and costs less.

Other reasons could be that overhead costs might be disastrous to the company’s budget and current plans. Or, perhaps an offshoot to its growth is impossible to meet. If the company had grown to such an extent that it needs a bigger office, outsourcing the functions of the projected new additional staff is cheaper. (Transfer of the whole office to someplace bigger is definitely expensive in time, effort and money values.)

Companies are also bound to experience production demands that come and go in cycles within a year. Outsourcing additional resources during times of so much demand can ease up the company’s problems.

The good part of the deal is that the contracted periods of having these extra jobs outsourced can follow the cyclical production demands. (A toy company’s production department might need more manpower in the middle months of the year to produce the goods needed for, say, Christmas or some holidays.)

Cons

On the other hand, this new business model of parceling some important work aspects of a company to another had sparked a mini-controversy which had not been thoroughly resolved even until now. Definitely, there are those who are not fully convinced of the viability of such an arrangement.

The biggest argument against this deal is actually focused on the relationship of the company and its clients. In short, it may invite dissatisfaction from client side. Reasons could range from lower quality of work output, unnecessary dilution of company-client trade secrets, etc.

Control

Control is also put to the test. Some aspects of the company are in danger of spinning out of the company’s control since the outsourced company conducts the decisions that would have been better handled by the parent company.

Some clients are not fully convinced that the outsourced company can function as efficiently as the original contracted company. If they do (most companies can, in practice), clients feel it might be better to deal with the new company rather than their old supplier or contracted business partner.

Riding on this threat is the mounting danger of delayed communications that causes delayed implementation. Without proper management and apportioning of responsibilities, there is tendency that confusion might set in.

Outsourcing had also allowed a political issue to float around – social responsibility. It is said that with more and more companies allocating jobs to foreign countries, the people of the parent company will have reduced opportunities. While this debate and questions are still up in the air, more and more companies are outsourcing some of their work. Offhand, companies and their managers think the current trend is the result of the current situation in commerce and trade all over the world. At the moment, outsourcing looks like it will stay for a while.

Source by Kristin Carpenter

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Quantum Computing and Healthcare Technology

Imagine conducting an MRI, on a single cell instead of the whole body – taking a picture of the molecule or just a group of molecules within the cell, identifying and examining the problem areas within DNA, and coming up with a more precise diagnosis and patient therapy. This is possible today through the precision of Quantum Computing and Nanotechnology built into an MRI equipment.

In a recent news release IBM declared that they are very close to make a breakthrough in the realms of Quantum computing. As a result of some experimental successes they are closer to build the first Quantum Computer, that can take advantage of the oddities of quantum physics and could solve certain problems in seconds, that would otherwise take present-day computers billions of years to solve.

Quantum computing is a computing system based on qubits as opposed to bits; where qubits (Quantum Bits) are basic units of information in a quantum computer. While a bit can represent just one of two possibilities such as 0 or 1, or yes or not, Qubits can represent many more options: 0 or 1, 1 and 0, the occurrence of multiple combinations of Qubits, and that too simultaneously. So, Qubit represents an array of possibilities and all can be calculated simultaneously taking probabilities in account.

The Qubit concept deals with very small particles (subatomic particles). It has been proven that a subatomic particle can have different states simultaneously because the particles are never static. This is evident because they move very fast, close to the speed of light. So, a particle state of the particle (Qubit) looks different to different observers and the particle has several states simultaneously. That is why one subatomic particle can have different states and probabilities, at the same time. We can use it to replace bits and get better performance: Much better performance! And then, when you combine Qubits, that combination holds an exponentially larger amount of information than bits. Subatomic logic is much more powerful than binary logic used in normal computing.

As a result, you can process complicated information faster. Its main applications are encryption, decryption, modeling, databases, voice recognition, structure recognition, simulation and artificial intelligence, plus many others yet non-existent applications.

Imagine its utilization and effect in the realm of Healthcare, specifically e-Health. Volumes of electronically available Patient data, structured, modeled, simulated, and processed in fractions of seconds – artificial intelligence for diagnosis and condition predictability with almost 100% accuracy, will multiply millions of fold, surpassing unthought-of limits.

Quantum Computing has also proved that two entangled particles share its existence. That is when one modifies its state, the other also modifies its own state simultaneously, no matter how far they are in the universe. That means we can “transport” information from one place to another without physical movement, just by modifying one entangled particle state.

In e-Health, this could mean automatic remote and reliable diagnosis, with electronic patient information, through immediate communication with entangled subatomic particles. And, with nano-scale precision applications, this is just the tip of the iceberg.

Source by Dipak Chatterjee

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A Wedding Can Be Easy With These Tips

A wedding is a very exciting time! However, it may also be a bit demanding to make various appointments around other people’s schedule. Then sometimes, too many choices may make it difficult to make a decision. Just remember to breathe! Use these tips to make your wedding day easier:

When you are planning to tie the knot, pick your bridesmaids in advance. This will help you to take away a lot of the pressure that you will face when you are getting married. Make sure that your picks are very personal to you and are key people in your life.

A wedding is a very special occasion that takes a lot of planning. To have a perfect wedding you need to do your research. Start by talking to other family members that have taken this step and find yourself a decent wedding planner if you require more help. You can have a beautiful wedding, and you can go to find a friend’s help if you want a more subtle wedding.

On the days leading up to your wedding, make sure that your future husband or wife is feeling okay. You will be their biggest supporter and someone to whom they can turn. Reassurance will make them feel great and more comfortable about this huge decision in his/her life. Tell them a few motivational words to help them cope with their stress.

Choose your wedding dress before decide on anything else, including jewelry, shoes, purse, hair or makeup design. Take your time trying on gowns and look around at different venues before making your choice. If you can find what you like online, that will save you a lot of money too!

Get to bed very early on the night before your wedding. This will allow you to be as rested as possible and will help to reduce the levels of stress that you will feel from pure exhaustion. Getting a good night of sleep on the day before your wedding will maximize your experience.

Even if your budget is small, having two photographers at your wedding can catch shots that might be missed otherwise. Consider asking family members to take on the cost as an additional photographer, or even have both photographers be someone you know personally. Free is the best way to go, and they might even give you the end product as a wedding gift.

By not being too nervous, using a clear head and working hard, you can make sure your wedding is as rewarding as possible. Not only are you entering a new chapter into your life story, you’re going to be sharing this with the person you’re decided to share that story with. Congratulations! Enjoy your day!

Source by Nika Wale

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Hiring Caregivers

How to Do a Background Check?

A background check on a nanny includes an array of components. During your initial interview, ask to see your applicant’s photo identification; and record her name, address, birth date, social security number, phone number and driver’s license number. Confirm the information through an online people search website such as U.S. Search for People Data. Also, have her complete an I-9 form, and then use the U.S. Citizenship and Immigration Services E-Verify to see if she is legally eligible to work in our country.

Speak to formal and informal references, including former employers and people who have observed her work (please see the list of questions to ask below). If you desire your nanny to have a certain educational attainment, request a copy of her transcripts and contact the school she attended. Verify a claim of licensure with the appropriate licensing body. A social media search is also advisable, as it can turn up red flags.

Request that your applicant sign a form that will give you permission to see her personal information. Check the sex offender registry and child abuse records, in addition to civil, criminal and motor vehicle records. You may also want to see her credit report because financial troubles may indicate she has significant stress in her life.

What Questions to Ask References?

Some background-check services will interview references, but regardless of whether you use them, speak with former employers yourself because they are a valuable source of information. Compose your list of questions beforehand, making sure to cover everything from work habits to personality problems. Below are some inquiries to include:

  • How long did she work for you?
  • Why did she leave?
  • Did your children like her, or did they seem afraid of her?
  • What did you like best about her?
  • What are her weaknesses?
  • Did she have adequate energy levels?
  • Is she dependable?
  • How did she respond to stress?
  • Did she have any duties other than caregiving?
  • How did she handle situations when the two of you had a difference of opinion?
  • Did she need supervision, or could she work independently?
  • How did she communicate with children? (Find out if she was patient and warm, or if she was sometimes irritable.)
  • How did she communicate with you and other adults?
  • Did an emergency ever arise when she worked for you? If so, how did she cope with it?
  • Would you hire her again?
  • How would you rate her overall performance? (If she isn’t rated highly, ask why.)
  • If there anything else about her I should know?

What Is a Criminal Records Check?

A criminal record is a compilation of local, state and federal information regarding a person’s law violations. This list contains past arrests and warrants, as well as current, dismissed and acquitted charges. The record also includes prison time served, probation and parole, in addition to a global homeland security search and an international criminal check.

What Is a Motor Vehicle Records Check?

If your nanny will be taking your child to school or various locations, you’ll want to learn all about her driving history. A motor vehicle records check has information on license suspensions and revocations, along with accidents, traffic violations and unanswered summons. This search is essential because criminal records don’t always include convictions for driving under the influence of alcohol or drugs. A careful review of the record will give you an indication of whether or not your applicant is a conscientious driver.

Options for Conducting a Background Search

You can choose to conduct the background check yourself using either a free or a fee-based service, or you can hire an agency to do it. Free resources include PeekYou, which provides social media profiles; Snoop Station, which gives links to databases of court records and general information; and the National Center for State Courts, which contains local criminal history.

Although the free background-check services can be helpful, most experts would advocate the use of a fee-based service before you make a household hire. According to Business News Daily, eNannySource is the best company to investigate caregiver applicants. Since it specializes in household employees, the company is aware of the signs that would indicate a job candidate would be an undesirable hire. The company offers a choice of background check plans, and the results are usually available within three days. Most importantly, it also has an A+ rating with the Better Business Bureau.

An investigation of your nanny candidate can help you make an informed hiring decision. While it won’t provide an iron-clad guarantee that the person you choose to care for your child won’t be guilty of wrongdoing in the future, it can maximize the likelihood that she is worthy of your trust. Because of the safety issues at stake, it merits the time and expense involved.

Source by Kirk Jones

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Lexington Homes for Sale – Discovering the Interesting Cityscape of Lexington, Kentucky

If you would consider living in Lexington, Kentucky and you are now searching for a pleasing choice from available Lexington homes for sale, it would be worthy of your time to look into the interesting, wonderful and truly diversity cityscape of Lexington. With all of its awe-inspiring structures, the city boasts of featuring an urban growth frontier that consists of greenbelts and rigorous zoning classification. The primary purpose why this has been implemented is not only limited to protecting the Bluegrass landscape from the broadening development but more than that is to protect pure-bred horse farms, which is the authentic label and description that the region is well known and distinguishable for.

If you are interested to learn more about the wonderful features and structures in the city of Lexington that gives rise to the growth of the city and at the same time cause positive implication on the condition of the Lexington real estate industry, for sure you would be more than glad to see them pointed out in this article.

• Notable structures in the city of Lexington

1. The tallest structure named as the Lexington Financial Center was completed in 1987. It is a 410 feet high rise structure with 30 floors standing in that area bordered by the South Mill, Vine, and Main Streets and at present serving as a home to the Fifth Third Bank and other financial institutions.

2. Those who want to experience living in a high rise structure would certainly be satisfied with Lexington MLS featuring units that is part of the 22-storey Park Plaza. This structure features an 8-storey parking garage connected to the Lexington Public Library, which is advantageous for families who have school-age children.

3. World Trade Center that opened in 1982 is a business complex, which was originally referred to as the Vine Center and established in that portion of land bounded by the Vine, South Mill, And East Main streets.

4. Festival Market which is now popularly known as Triangle Center is home to many restaurants and coffee shops, although it was originally built to serve as a shopping and dining complex.

In addition to these notable structures, new urban developments are introduced with most of them consisting of real estate developments to offer solution for the great demands of many individuals searching for quality Lexington homes for sale. One of these is the 500s on the Main, which is located adjacent to the Victorian Square and across from the Lexington Center. It is initially planned to feature both residential and commercial spaces that will cover an entire city square block. Based on the original plan, it would feature penthouses, condo units, and urban-inspired convenience stores and dining establishments.

Other real estate developments featured in the city of Lexington include the renovated Nunn Building, a luxury townhouse development named Fairmont on Main, environmentally friendly loft structure called NewPast on Main, residential condominiums featured in Main Rose. And the number still increases as years go by with the commitment of Lexington real estate to provide the needs of people in search for homes created in a fashion that would suggest pleasant city living without having to compromise the ambiance of horse-farm lifestyle, which makes Lexington, Kentucky a unique location for your new home.

Source by Ron Kettler

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Be Your Own Boss – Make Your Own Decisions

If you are considering working from home, then you will be joining thousands of other independently minded entrepreneurs. People seek work they can do at home for a number of reasons, some are just looking to make a bit of extra income, while others want to change their way their life for the better and are looking to escape the regular 9-5 daily routing .

Working from home is not a get rich quick scheme. Like any other job, it takes time to find the right product, market it to the right audience and build up a reputation. However when compared with working for someone else, then the hard work is worth it for most people.

There are so many advantages to working from home, just imagine, waking up in the morning and actually having time to eat breakfast with your kids before taking them to school. No more wasted time and frustration as you sit in traffic and tarrying late at the office, no-one to yell at you if the task has not been finished in time, or telling you when you should eat. The decisions are all yours when working from home, and if you are not motivated enough to work hard then you might as well stay put in your regular job.

Working for yourself from home takes motivation and commitment, and a lot of hard work. Set yourself a goal for the day and constantly work towards reaching it. Max International gives you one of the most beneficial compensation plans in the trade selling a unique product that can have a remarkable impact in people's lives. They are well known for creating organic first-rate dietary supplements that have been proven to improve the function of the body and increase quality of life.

Max offers an uncomplicated, low-risk plan with minimum outlay that can provide you with a comfortable income and guarantee you a better standard of living. Their compensation plan is a success due to the way it has been devised, giving associates various advantages. Designed by experts with experience in the industry, their ability to see both sides of the coin, the associate and the corporate, and means that they aim to please both.

Max International specializes in quality health dietary products of which Max GXL is one of them. Were you aware that glutathione is a strong, common antioxidant in your body? Increasing the level of glutathione level will increase your level of energy, detoxify your body and strengthen your immune system. MaxGXL offers the right nutrients required to encourage the body to produce and absorb glutathione itself. It is also beneficial in helping the liver to function as the main producer and store for glutathione.

As we age, the body's production and utilization of glutathione decreases and those with low levels of it are more at risk of a chronic illness. Research has shown that supplementing your diet with MaxGSL increases glutathione production and thus can prevent illness. GSH levels start to diminish from the age of 20 and are further reduced by recurrent stress upon the immune system such as illness, infection, and environmental toxins. A weak immune system can result in illness and disease.

Becoming a partner with Max can help you in your dreams and aspirations. Life that is not lived to the full is no life. Realizing your hopes and desires will make you a much more content and happier person. Do what you want to with your time and do not waste any more of it making money for someone else.

Invest in Max International today and take control of your future. Be your own boss, live by your rules, work the hours you want and see your life change for the better. Choosing Max will not only benefit your mind and standard of living, it will also introduce you to the healthy supplements available, the products you will be selling, that can make you feel like a new person. Check out Max International and their line of products including Max N-Fuse and MaxGXL.

Source by Michiel Van Kets

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Taxonomic Kingdom of Ball Pythons

Taxonomy is the system used by scientists to classify living organisms into similar or related groups. As science and technology progress and information increases, so do the methods used to deter¬mine relationships among organisms. DNA analysis, something that was unavailable years ago, is now more commonly used to determine how living organisms are relat¬ed to one another. Earlier methods for clas-sifying snakes that are still used today include scale counts, bone structure, and other anatomical characteristics. These methods can be confusing, because we don’t usually know what characteristics developed first or which ones are truly the most important in determining relationships. The advent of DNA analysis allows much greater accuracy in classification.

All living organisms have two names: the common name and the scientific name. Common names are the familiar, everyday names of living things, such as dog, leopard gecko, and ball python. Scientific names are written in Latinized form-some of the names are truly Latin while others are Latin versions of words from other languages. Most early scientific texts were written in Latin, and because of this, when a species was named, the Latin language was used. The continued use of Latin persists, since this provides for continuity among various scientific texts and journals. Regardless of which country you live in or which language you speak, the scientific or Latin name for a specific plant or animal will always be the same.

Ball pythons belong to the family Pythonidae, although some authorities consider this a subfamily of Boidae, the boas. This family is further broken down into eight genera (the plural of genus; genus is the level of classification just above species): Antaresia (dwarf Australian pythons), Aspidites (black-headed pythons and woma pythons), Bothrochilus (Bismarck ringed python), Leiopython (white-lipped python), Liasis (olive, Macklot’s, water pythons, and relatives), Apodora (Papuan python), Morelia (carpet, diamond, green tree, Boelen’s, and amethystine pythons), and Python (Burmese, blood, rock, reticulated, and simi¬lar species). Ball pythons belong to the genus Python, which also contains the largest of the world’s python species. The other members of Python are the reticulated, African rock, Timor, blood, Indian (including the Burmese subspecies), and Angolan pythons. The Angolan python (P. anchietae) is the ball python’s closest relative. The ball python is the smallest member of this genus, rarely exceeding 6.5 feet (2 m) in total length.

The ball python’s scientific name is Python regius. Literally translated, it means “royal python.” (In Europe, P. regius is known as the royal python, while in America it is called the ball python.) It is possible that this small python received its scientific name in part because of the number of African tribes that worshipped it. In many areas of Africa, the snake is still considered a sacred animal. In some older literature, P. regius is referred to as the regal python.

Source by Bruce Swedal

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