Millions for an Iconic German Watch Company

Different people have different criteria for classifying a watch as a luxury watch. These days luxury watches are not the ones which allow the user to only check time. These are the watches which are equipped with various features like reminders and alerts, alarm clock, chronograph, international time zones and so on.

These watches are made of very high quality material and are very durable. They last long and can be passed on from generation to generation. Since they are made from best quality materials and incorporated with the best machinery, they are fairly expensive. These days various watches are available in the market which meet all the standards of a luxury watch. Dress watches are a type of luxury ones which are made of silver or gold coating. These are embedded with pearls to provide a better appearance of the watch. These qualities make it attractive and pleasing to look at.

Luxury watches should have following qualities-

· They should provide additional information besides showing time to the wearer.

· They should be made up of high quality materials; like in the case of leather watches, the strap should be made of high quality leather so as to prevent marks on the straps during folding.

· Water resistance is another quality which it should have as it allows the wearer to use it anywhere and anytime he/she wants.

· They should be light-weight. These days people demand light weight watches since it is not possible to wear those heavy ones the whole day.

· Accuracy- The watches that work on precise movement of gears and spring will provide accurate time. Accuracy is a must while looking out for a luxury watch.

· Another thing which an idea luxury watch should have is a dial with good lumination. These days watches are incorporated with radium, which allows the user to see the time even in the dark.

· The Dial should be made of good quality crystal so that it remains scratch proof for long.

Luxury watches are expensive

These watches are very expensive and rare. They are made in a limited number and are much sought after by the public. Some watches have precious stones like diamonds and pearls encrusted on the hands, wrist band or the dial. They have an intricate mechanism and engineering designs. They are usually expensive because of the materials they are made of and the superior craftsmanship. They are manufactured in smaller quantity so its demand is always more than its supply.

Precautions while buying Luxury watches

As they are very expensive, you should follow a lot of precautions while buying them. You should buy the watch from a reputed manufacturer who has earned a huge amount of goodwill in the market. The watch should have a lifetime guarantee against any manufacturing defect and should have a certificate of quality.

Source by Shalini Madhav

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Unleashing the Speaker in You

Having to speak in public might just as well be the experience that you desire as an individual, if you must do it well then you need to understand the rudiments before you get your hands dirty. If you are a newbie in public speaking then you may consider reading through this piece, as you are the reason for writing this article. What exactly is the reason for most people's fear of public speaking? Is it a matter of mere nerves or perhaps it is a case of people not thinking of themselves as being capable enough as far as being articulate is concerned? Whatever it is there is always a guide for whatever it is you set your mind on and public speaking is one of them.

Here are a few points as to what you should look out for when preparing for your first public speaking task. You will do well to take them into consideration thought this list is by no means exhaustive and you are at liberty to adapt the tips to suit your personal style.

Preparation – Mental stimulation must go hand in hand with the actual preparation towards the presentation. In other words, it is not just enough to conduct research, gather materials and find accurate facts, you must prepare yourself mentally and probably visualize yourself making the presentation and receiving a standing ovation in the process. When you take time to prepare yourself mentally, you put yourself in a better state of mind necessary for success.

Memorize versus Outline – If you are not reading off a teleprompter then you have several options but trust me memorizing your presentation might not just be one of them except it is a very short one. The reason is not rocket science, you just might be stuck somewhere in the middle of your presentation and end up not knowing what to say. Your best bet would be to make an outline of your presentation and to practice with it such that just by glancing at it you know exactly what to say.

Calm your nerves – You may have prepared adequately for your speaking task but when the time to make your presentation comes, you may end up as a bundle of nerves. The easy way out would be to try to calm your nerves, this you can do by taking several deep breaths, in truth as many as will make you to be in the best frame of mind to make your presentation. Breathing in and out has a soothing effect on your muscles and body as a whole.

Eye Contact – Some people will advise you to look above the heads of your audience but it is advisable at least from experience to banish that thought and instead focus on friendly faces in the audience if you are not able to look at all of them because because Of their facial expressions. You do not have to concentrate on just one person, as you do not want to pass off as a stalker instead of the presenter that you are.

Source by Temiloluwa Awonbiogbon

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The Phantom of the Opera by Gaston Leroux

Book Review: The Phantom of the Opera by Gaston Leroux

The Phantom of the opera is a well-narrated horror, fiction, mystery, romance, adventure, in short a blend of various genres narrated beautifully into musical words. The story of the novel entails around the major characters that is, Erik, Christine and Raoul.

The novel can be summarized as follows. Similarly, the Paris opera was considered to be a haunted place. Christine was offered a position in the opera house and in that house she used to hear melancholic sounds, which is often attracted her attention. News spread through the house that it was haunted and thereby the managers had to disprove this.

In Paris, Christine was visited by her childhood friend Raoul and through some meetings and engagements he figured out that Christine was having conversations with a strange man. She had suddenly developed the ability to sing and there were no tragedies as to who taught her and she agreements the credit to the angel of music which her father refereed to as a dominant character in his stories, the voice associated to the haunted ghost.

Gradually Eric and Christine shared a deep bond and their relationship strengthened over time, by watching all this Raoul realized that the ghost was a mad man and had taken Christine under his control because Christine had seen his real face. As a result of which Raoul made full attempts to run away with Christine but the haunted figure would not allow that.

At the time Leroux completed writing this book there were many rumors about haunted ghosts in cities which were all exaggerated stories. The author throughout the book had maintained the decorum of the scenes by using melodramatic words.

Every novel consists of a hero and heroine but the interest and suspense is maintained with another character like Eric in this story. He was the key element in making the novel feel more interesting, the phantom of the opera turned out to be a huge success and has been read and adapted worldwide.

Source by J. Longford

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Blood and Fire: An Astrological Perspective on the Salvation Army, Part 1

The mere name “Salvation Army” evokes powerful images of aid in times of crisis, charity in times of need, mercy and transformation in the hours of one’s personal deepest, darkest hour. The Salvation Army’s role in social reform during the latter half of the 19th century cannot be underestimated. William Booth, the Salvation Army’s self styled General, who stood in a point of history when suffering was both overwhelming and unnecessary, saw the world in need of radical change Like Petrarch some 400 years before him, Booth was adamant he would make a difference. Together with his wife Catherine, their eight children and the support of close friends, William Booth set out to bring salvation to the lives of the hopelessly poor, the destitute, the homeless and the hungry. From humble beginnings in London’s east end, today the Salvation Army operates in 111 countries, utilising 175 languages and has a well established reputation for being the first organization to arrive in the aftermath of disaster, providing clothes, food, shelter and healing words. At the time of writing, the Salvation Army continues its work in Iraq where it provides food, clothing and shelter to a land ripped apart by war. “The people of Iraq love the Salvation Army because it brings the message of the love of God to the Iraqi people,” said a Shia Muslim spokesperson, demonstrating the Salvation Army’s well deserved reputation for transcending all barriers to bring comfort to the suffering.

The Salvation Army uses a flag with an eight sided, yellow star on a red background with a blue border. Originally, the star was meant to be the sun but the Booth’s changed it to a star as it offended a branch of the Zoroastrian’s when the Salvation Army was first in India. Astrologers would recognise a double grand cross in the star and an emphasis on the fourth and eighth harmonic. John Addey wrote about 8th harmonic: “The numbers four and eight have a special reference to outward events and conditions.” We regard squares in a chart as indicating conflict. The Salvation Army so embroiled itself in conflict that its joint founders, William and Catherine, manifested a child (Kate-see her chart) who had the Salvation Army symbol in her chart shaping–which seems nothing short of miraculous and a testament to the struggles the family faced in their war on sin and poverty.

The Booths achieved so much in their lives together that it is overwhelmingly tempting to uncover their motivation to change the course of history. What makes ordinary people extraordinary? What makes a hero take risks, not just as opportunity arises or once in a lifetime, but over and over again? What, astrologically, can account for such phenomenal success in the extreme adversity the Booths faced nearly every day of their early ministry?

The man who would be the Salvation Army’s Founding Father and first General was born on 10 April 1829 in Nottingham. His own father, Samuel, was a man dogged by financial disaster but yet retaining an honest and chivalrous streak when it came to money, often re-paying loans that were not entirely his responsibility. William was said to detest his father’s numerous “money-making schemes and contrivances” and had described his father as having “a sense of truth and honour combined with a strong desire to get on in the world who knew no greater gain or end than money.” Growing up, his mother would never allow the young Booth to forget that his family continually hovered between solvency and bankruptcy, just-getting-by and poverty. Shortly after his father died a broken and bankrupt man, William was left without further funding for education. It seemed William Booth-as well as his mother and sisters-would be doomed to a life of grueling impoverishment. This perhaps rather explains why a 13-year-old William would so willingly allow himself to be apprenticed to a pawn broker. Booth would later reflect that the devil had tested him by sending him to work amongst moneylenders. It is almost unimaginable to consider the implications if Booth had been able to make a career of pawn broking.

Though no accurate birth time is recorded, it can be seen using the data from his birthday, that Booth had a Venus/Pluto conjunction on his S. Node. This configuration would echo in many of his life events: it reflects the animosity he attracted, the effects of poverty he so railed against, the encouragement for “self-denial” he gave to his followers, and even the hold the women of his life, first his mother then his wife, would have over him. Booth had an uneasy fascination with death: he was present at his own mother in law’s autopsy, he held his dying wife in his arms and when he himself came to the end of his life he did not simply die but was “promoted to glory.”

Roy Hattersley, the Booth’s due biographer, called William’s life a “paradox.” Indeed, it is a curious feature of Booth’s life that he exhibited both a driving sense of self determinism and an unbending goal to save as many souls as he could. Astrologers might recognize this in his natal Saturn opposite Neptune. This aspect reflects in several key events in his life. At an age when most 7 year old children are concerned with losing their baby teeth, William was signing pledges of eternal abstinence from alcohol (T. Saturn square N Neptune). Rather than playing the usual games associated with a Victorian upbringing, William’s precocious religious life centred around Nottingham’s Broad Street Chapel which was a testament to Methodist power in Nottingham at the time. It is unlikely the size and splendour of the building would have attracted a boy like William. Someone with Saturn trine Mercury would be far more interested in hearing about the discipline needed to abstain from alcohol, vice and gambling as ministered by the top itinerant preachers of the time. A poor boy like William would have thrived on the self deprivation prescribed by these Methodist preachers and have been lured by the notion of “instant conversion.” Thus, Booth became hooked on religion and at 15 was converted from the faith of his father in the Church of England to Wesleyan Methodism. Or, as Booth liked to put it, it was not merely a move between faiths but one to salvation (T Saturn and T Neptune over P Moon in Pisces).

As an adolescent preacher, Booth was regarded as unusual but not extraordinary. He and his youthful contemporaries found acceptance amongst the poor and illiterate. No doubt, it was Booth’s early experiences as a preacher to the working classes that he began to see poverty as the work of the devil. It was the beginning of his battle against the complacency towards hunger and despair. “Are you really going to spend your wages on in the public house while your wife and children and go barefoot and hungry?” he would challenge working men from his makeshift pulpit.

However, Booth was still the sole supporter of his windowed mother and it seemed, to him at least, he would be condemned to the life of a moneylender. A further manifestation of the Saturn-Neptune opposition can be seen in the young William’s despair, growing daily, as he was caught in the trap of needing to maintain a business and ripping people off–usually poor people. His despair was exacerbated as he saw the “victims” leave his pawn broking shop after accepting a loan of coppers against the security of a workman’s tools or his Sunday suit before heading straight to the nearest pub. It seems completely fair to say that the only pleasure William had in his life at that time was his preaching, which was unpaid and hence, in the eyes of his family, unimportant work.

William eventually made his way to London where he lodged with his sister and her alcoholic, atheistic husband. His only regret was leaving his mother. Booth was determined he would work six days per week and preach on the seventh–irrespective of what his brother-in-law had to say about it. His destiny as a reluctant pawnbroker would change when Edward Rabbits, a wealthy boot and shoemaker, heard Booth preach and instinctively knew a good reformer when he heard one. Confident that Booth could shake up a few sleeping Methodists, Rabbits offered to pay a reasonable salary that would allow him to leave his pawn broking business. On Good Friday 10 April, 1952, Booth, now in the employ of Rabbits, left pawn broking forever and became a full time preacher. It is not hard to imagine that William would want to return home to his sister and brother-in-law with the good news. However, Rabbits persuaded him to celebrate his news with other Reformers at a tea meeting. It was at this tea meeting that William Booth met Catherine Mumford–the woman who would become his future wife. Catherine fell ill during this meeting and Rabbits paid for her carriage ride home. William accompanied her. When the pair arrived at Catherine’s home, her parents insisted that William stay the night rather than face another trek across London.

Astrology can provide insight into what was probably the most significant day of William Booth’s life. During this time, Booth had a spectacular pile up of transiting and progressed planets in Taurus: transiting Saturn and Uranus were about to pass over his progressed Mercury and Venus and in the coming months, over his progressed New Moon in Taurus. The new progressed lunar phase for William indicated this time marked a new chapter of his life. It is no small astrological wonder then that Booth would see to it that no one, poor or wealthy, sinner or saint, in comfort or in catastrophe, would starve if he had a say in it.

Catherine Mumford, would remember events slightly differently. She had seen Booth preach before this tea meeting and had been greatly impressed. Perhaps it is best that William would not remember their first conversation: William had admitted he was not completely teetotal as he used port for its restorative properties. Here, one might wish to have been a fly on the wall. Catherine cut lose with unremitting passion, attacking both her future husband and any middle class Methodist who believed that alcohol was acceptable in moderation. Rabbits, who had also been there, bullied William into reciting “The Grogseller’s Dream,” 210 lines of doggerel describing the Publican’s contempt for his customers whose lives were ruined by drink. Some 40 years later, Booth knew the entire poem and could recite it without error or hesitation. It would not be the last battle Catherine would win with William.

Catherine Mumford was born 17 January 1829 in Ashbourne, Derbyshire. Like William, she too had a personal planet conjunct Pluto, in her case, Mars–so William or anyone else for that matter didn’t stand much of a chance in getting their way when she was around. In addition to believing in absolute abstinence from alcohol, Catherine also believed in a democratic church and passionately opposed racial prejudice (one of the main reasons the Salvation Army banned tobacco was because, in Catherine’s eyes, it made the slave trade in the USA a necessity) and an all-male ministry. Her influence upon William was remarkable and William Booth would have been a different man without her-and the Salvation Army as we know it might not have come into existence.

During their long engagement, it became clear that William did not share her love of a formal education. She urged him to study theology; he claimed it got in the way of his preaching. She admired his ability to electrify a congregation but fretted over his sense of pride. In the early weeks of their marriage, which had taken place in Brixton on 17 June 1856, Catherine even called William a “blockhead” in the heat of a row.

Things were soon to calm down for the Booths: shortly after they were married, Catherine became pregnant. In due course, they would have eight children, all of whom would survive into adulthood and all of whom to a greater or lesser extent would play key roles in the early Salvation Army.

Bramwell, born 8 March 1856 and his brother Ballington, born 28 July 1857, were the causes of much concern for their parents. Bramwell would refuse salvation until he was 7 years old and at the same age, Ballington broke the pledge of no alcohol when he took a sip of gin from the glass of a visiting adult. For their sins, all of the Booth children were punished harshly and then promptly forgiven. None of the Booth children were permitted to play with ungodly children and all had absorbed the somewhat odd habit of preaching to their dolls and converting their pets. With William and Catherine as parents, it only stands to reason that the Booth children would be exceptionally sanctimonious. Bramwell, in particular, suffered for his piety. He was bullied without mercy at his school and at one point was even tied to a tree whilst the other children bashed him in an effort to get him to renounce his faith. Of course, he held firm and with a stellium in Pisces did so with an aplomb only a fellow martyr could hope to replicate.

It was during Catherine’s seventh pregnancy that the “Christian Mission” was born on 2 July 1865 in a revival tent in London’s East End. For Catherine (if she was born close to noon as the writer suggests she was), Uranus transited her N Moon. Up to this point, she had accepted a lack of home as a necessary sacrifice. Now she insisted on a permanent address, a “permanency” that would not last long. In the months preceding these events, Uranus had completed its first return since its discovery in 1781. Remarkably, it is this return point (Uranus at 24 Gemini) that features so prominently in the charts of Catherine and her children: Catherine had the Moon at 29 Gemini (noon chart) and was also converted on 15 June 1846 with the Sun at 24 Gemini, Bramwell had Saturn at 23 Gemini, Ballington had the Moon at 24 Gemini, Kate had Jupiter at 20 Gemini, Emma had Mercury at 25 Sagittarius (opposite the Uranus return point), Herbert (born 26 August 1862) had Uranus at 20 Gemini, Marion had Uranus at 22 Gemini, Evangeline had an ascendant at 22 Gemini with Mars and Mercury straddling her descendant and Lucy had Venus at 23 Gemini. To top it all off, William’s “other baby,” the Christian Mission was founded when his progressed Mars was at 25 Gemini. It is as if William and Catherine and their children were plugged into the collective revolutionary power of Uranus and as a united front, the Booth family, battling under the banner of The Salvation Army, would change the world.

It was shortly after the Christian Mission was formed that William Booth returned home one Christmas morning’s preaching in a state of shock. “The poor only have their public houses!” he lamented. The following Christmas, the family distributed 150 Christmas puddings, mainly cooked in their own kitchen (and it’s a safe bet there was no brandy involved in the process). By the end of the century, 30,000 Christmas puddings would be distributed in an effort to provide a cheerful alternative to the public house. The Christian Mission’s chart shows a beautiful “magic triangle” (a trine between two planets connected to a third planet by sextile) between Mars and Jupiter both throwing a sextile to Saturn. It is a beautiful example of unrivalled generosity, discipline, a bit of luck and a very strong indication of the “itchy feet syndrome” the movement would eventually show to the world.

It cannot be overlooked that the William and Catherine made incredible sacrifices-another element of what astrologers might expect of the Saturn-Neptune opposition-and their children would be both victims and perpetrators of the sacrifice required by their parents.

The female children in the Booth family overshadowed their elder brothers by being exceptional preachers in their teens. Both Kate (born 18 September 1858) and Emma (born 8 January 1860) were preaching to adult congregations though still children. Their mother’s heart must have been filled with ungodly pride as she watched her daughters grow into the kind of female preachers that could balance the gender inequality of that time. It was days after Emma’s birth that Catherine felt called by God to become a full time preacher like her husband and whilst all her children were still infants, she preached to the poor. It was said that Catherine “preached like a man” and was often the family breadwinner whilst William got on with the business of antagonising his patrons.

Source by Alex Trenoweth

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Virtual Assistants Can Provide Valuable Legal Support Services to Law Firms

Every business should be interested in lower costs and increasing productivity and revenue. Right? Right. A virtual assistant is your answer.

Over the last two years law firms cut costs by laying off support staff. The firms did so to reduce costs as a result of an economic downturn or slow and declining business that resulted in decreased revenue.

Earlier this month an article in The American Lawyer reported that the law firm Mayer Brown cut 135 employees – lawyers and staff, and, some time later, an article in the New York Law Journal reported that the firm laid off 75 employees, including 28 lawyers . ( Source of articles: Law.com) Mayer Brown has seen a reduction in staff due to cuts and layoffs of 210 employees this month. Lawshucks.com tracks law firm layoffs and indications on its website that as of April 8, 2010, 14,696 jobs were eliminated at major law firms (5,772 lawyers / 8,924 staff) since January 2008. This data shows a higher percentage of staff layoffs (~ 61%) compared to that of attorney layoffs – 39%. Lawshucks.com further indicates that there have been 485 layoffs this year (186 advocates / 299 staff); This number also represents a higher percentage of staff layoffs (62%) compared to attorney layoffs of 38%. A decline in revenue and a slow recovery have prompted law firms to eliminate attorney and staff / support services positions.

Law firms can get the support services they need by engaging the services of a virtual assistant. A virtual assistant (also referred to as a VA) is a highly skilled entrepreneur that typically works from his / her home-based business providing business and / or legal support services through the effective use of technology.

The advent of the Internet and the endless progress and availability of technology enable VAs to collaborate remotely with clients from virtually anywhere in the world. VAs have been providing support services to businesses for many years. The phrase virtual assistant came into being in the '90s, and the VA industry has seen increased growth. Support and networking organizations such as The International Virtual Assistants Association provide assistance and support to VAs worldwide. VAs provide valuable services worldwide to businesses of all types.

Services Offered by a VA

Traditionally, VAs provided secretarial and administrative services; However, today VAs provide a wealth of services that include, but is not limited to, the following types of services:

  • Legal secretarial;
  • Word processing / document management;
  • Paralegal support;
  • Tape transcription;
  • Research and writing;
  • Travel / conference arrangements;
  • Marketing communications support;
  • Desktop publishing;
  • Website design;
  • Content management – website, blog, wiki;
  • Database management;
  • Computer / technical support;
  • Event management; And
  • Human resource management.

In this economic downtown, a VA can be a vital part of any business. With law firms cutting costs and eliminating support services personnel, it makes good sense for a law firm (or an attorney) to hire a qualified VA for its support needs or as an extension of its business. Any legal entity or legal professional considering using the services of a VA will likely want to consider one with a legal background.

The services that a VA can perform and provide are endless. Lawyers looking to start their own practices will find the services of a VA indispensable.

Advantages of Utilizing a VA

Wondering what you gain by utilizing a VA? The benefits are plenty. Imagine eliminating:

  • Costs associated with hiring a permanent employee (recruiting expenses, salary, taxes, benefits / vacations, pensions, insurance, space rental, and equipment (computer, software, furniture, telephone, etc.));
  • Downtime associated with an employee not showing up for work – lost productivity;
  • Costs associated with employee turnover;
  • Costs associated with training; And
  • Any number of other associated costs with hiring and maintaining a permanent employee.

With a VA you pay only for the services performed – a very cost-effective solution. Whether you need 2 hours, 4 hours or a full day, you're not saddled with paying unnecessary expenses. Most professional VAs will have years of experience in their particular field or area of ​​expertise.

You can not do it all so what better time than now to hire a VA to assist you with meeting your business goals. As a business owner you have specialized skills that enable you to generate income for your business, but if you spend time handling tasks that a VA could perform you lose income and decrease productivity. That does not have to be the case. Collaborate with a VA to get the business support services you need, keep costs down, increase productivity and ultimately increase revenue.

When Considering Hiring a VA

When looking to hire a VA check out the VA's website to get a sense of the type of person she / he is. The website should list at a minimum:

  • The services offered;
  • Professional and educational background of the VA;
  • A method of contact; And
  • Rates charged – highly skilled VAs may charge anywhere from $ 40 to $ 100 per hour depending on the service (rates vary and in some instances can be higher).

You should also e-mail or call the VA to see how responsive the VA is. You may also be able to contact the VA via a form on their website. The website should provide you with enough information to determine if the VA is someone you would like to do business with. Once you have reviewed the website and like what you have seen, make contact with the VA. The conversation (s) you experience with the VA will further determine if a business relationship is viable.

A VA may require:

  • A minimum number of hour (s) to get started working with you,
  • That you sign a contract for services, and
  • A down payment before beginning any work.

Do not let this deter you since the VA is in business also. Just as you're checking out the VA, he / she is also checking you out. For a VA, having these mechanisms in place usually weed out unsavory potential clients. In the end you need to be as diligent in your search for a highly skilled and competent VA as you would for a permanent employee. You and your VA can enjoy a lasting long productive relationship.

Source by Carmela Williams

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Why Are Marketers Using Web Push?

What is web push notification?

Web push notifications are quick, bite-sized messages that are pushed to users, once they have agreed to receive notifications from their favourite websites. These days, most of the businesses are using this new, sophisticated-yet-simple technology. Its primary use is to deliver the content as fast as possible. Push notifications on the web are strictly a permission-based communication system, as with mobile app notifications.

Initially, push notifications were dedicated to the world of mobile apps, only. Now, websites are enjoying the same power as mobile apps with the push notifications. There’s no need to download anything to receive notifications, in fact, all that should be done is just to click “Allow” and you are subscribed. Because of its ease of subscription, over 18 billion chrome notifications are sent every day.

A marketer enjoys better opt-in rates with the push notifications as it’s just a one-tap process. Building a marketing list is 30 times faster with web push than with email subscription.

As per Econsultancy and Monetate survey, 94% businesses believe personalization is the key factor to drive performance and push notification help with this, very well. It’s quite expedient to personalise title, description, image and CTA of a web-push. The ease of personalization also makes the web push more appealing, visually.

Web push has a great delivery mechanism as it can be easily delivered to a device which further helps marketers to communicate swiftly.

Why are marketers using push notifications?

1. Retargeting becomes easy with web push: Using web push makes it easier to loop the users back to the website for B2B companies and it also generates sales for them by alerting the user about the trial expiration. It also accelerates and boosts the chances of sales through the discount offers. Adding a discount offer actually increases the chances of user making a transaction then and there, instead of pondering about it when the trial expires. With push notifications, businesses can avoid media buying or wait for the user to browse their website again. It’s easier for them to communicate swiftly and drive impact while enjoying an average CTR of 25-30%.

2. Content Marketing: 88% of B2B companies are using Content Marketing to engage more buyers through spreading awareness and driving decision-making process. Businesses are now focused to increasingly use push notifications to communicate with the users by sending out everything including case studies, how-to guidelines, polls and surveys. If content is king, then its distribution is a key factor to get a run.

Product updates and announcements should be delivered to users to let them know how they can be beneficial. Users need to know everything about the product they use, hence it is necessary to update them about every single change or improvement. It’s like pushing a newsletter product update on a notification.

3. Enhancing Retention: Businesses are now increasingly starting to focus on user retention and engagement instead of rushing for user acquisition. Basically, success of any business depends on the long-term customer engagement. Push notifications have changed the game altogether by engaging those customers who have started visiting your website less frequently.

Web push offers various benefits including direct engagement in real time, straightforward call to action, cross-browser support and higher conversions. Also, it helps the marketer to get their customer’s attention right away which further encourages a customer to establish a better relation with the brand.

Another great benefit is that you can also send out local time-based notifications to the users living in a different time zone, which would increase your potential prospects and clients. While sending out these push notifications, you can further categorise as per the on-site behaviour and the user’s location.

Final Words:

Currently, usage of web push notification counts at about 2,50,000 websites, out of overall 200 million active websites. While web-push is a powerful tool to achieve customer engagement and increase sales, however, one should know how to use it wisely. It won’t hurt a customer to disable notifications on the web, just like they do with the mobile push when they are not happy with the notification.

As a form of communication between you and your brand, you should restraint to a certain number of notifications that you should be sending out to customers to make them embrace effective push notifications. With Apple’s safari and Chrome’s web push, there’s a long way to go for web push.

Source by Bareera Subhani

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So You've Written A Book?

I was speaking with a friend recently and learned that she's writing her fourth book. She's not a great writer and she addresses only one topic but she self-publishes, which guarantees that as long as she has the money to print them, her books will always be available. She sells a few copies, mostly to people who know her and share an interest in her topic. I laughed and said that I'll never write a book. And yet …

Writing a business book can be good business for Solopreneurs and all organization leaders. If the book is reasonably well-written, it can become a powerful self-marketing tool that confers to the author an assumption of expertise and leadership ability that can pay dividends for the duration of one's career. A business book has the potential to define and enhance your personal brand, get you invited to give interviews and best of all, generate leads that bring in more business.

You might assume that writing a book is an all-consuming process and my (scant) experience as a book editor causes me to agree. If budget lets, consider hiring a ghost writer, who will interview you and put your insights and anecdotes on paper. Otherwise, expect to work extremely hard as you copyfully research, outline and write your manuscript.

Successful authors often recommend that first-timers approach their proposed book as they would a new business launch. Prepare to spend a few thousand dollars to self-publish, because unless you have a national or very strong local reputation, no traditional publishing house will sign you. Brace yourself for low sales and expect to buy dozens of copies of the book yourself and give signed copies to good friends, family members and clients. Here are a few suggestions that will help you to evaluate the decision to become an author:

Subject
Your biggest challenge may be choosing the subject. Content matters and authors are advised to have something relevant to say to potential readers. Choose a subject that is personally fulfilling, one you will not mind speaking about regularly, because to promote the book that subject will be discussed ad nauseum. When using the book to get yourself speaking engagements, that topic will be the center of your talk. Basic options for your theme include:

  • A creation story , an inspirational memoir that details how you either overcame adversity or bounced along on good fortune and quick wit and used your competitive advantages to launch and sustain a successful enterprise. The first approach is sincere and compelling, the secondought to be humorous and fun.
  • A how to book shares your unique expertise and shows readers how they can become better marketers, sales people, financial managers, Entrepreneurs — you get the idea.

Publish
As noted, you will self-publish your book. Hire a content editor to eliminate continuity errors in the narrative; A proofreader to ensure correct spelling and grammar; A book designer to place text onto the pages, perform graphics work and design your book covers and spine; And a professional photographer and make-up artist to ensure that you look fabulous in your book photo. Most self-publishing houses offer these services at additional costs, but you may be better off hiring a team of independents whose loyalty will belong to you.

Promote
Develop a comprehensive marketing plan that will get your book notified and validated. Consider hiring a literary PR specialist, if you have the budget. Create a website and Facebook page for your book and film a podcast that features you speaking about the book. Contact the local access cable station and inquire about you appearing on a program that features segments about local business people; Ditto for local radio stations (think Sunday morning radio). Send a press release to local newspapers and magazines to announce the book and propose yourself as an interview subject.

When you publish your book, you'll realize that becoming an author is one of the most significant achievements of your life. The book will become your ultimate business card and will give readers an impressive introduction to you and the enterprise that you created and lead. Publishing a book is an event known to bring prestige and momentum to one's business and brand.

Thanks for reading,

Kim

Source by Kim L. Clark

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Six Challenges Facing Business Owners

Having spent the last few weeks meeting with and chatting to small business owners around Essex, it became clear that they all seem to face similar challenges on a day-to-day basis.

As I expected, they are all time poor and there was an ongoing sense from these company owners or directors that they should be 'hands on' and across every facet of their business. But, as they told me, they may know all about their business but sometimes they need expert support and guidance to ensure their company grows and increases profitability.

Some of the challenges they faced included:

Customers
Customers are at the heart of any business. Without customers and the revenue generated then the business becomes just a good idea. One of the main challenges that they faced was how to attract, retain and maximize their customers?

For me, the key to winning new business and ensuring customer retention is providing not only great products or services but adding a great customer service experience. A strategy needs to be developed for ensuring this customer growth and maximizing revenues from existing customers.

Marketing
Many business owners are not marketing experts and need strategic advice when it comes to developing a business positioning, a marketing plan, a campaign and thinking about the channels that they wish to promote their business through.

The challenge is to enable the business to tell its story in a way that enables the business to grow and build customer engagement. Bringing an experienced marketer into the business either in-house or as a consultant to help develop this strategy can allow the business owner to focus on what he does best.

Time
For many business owners there are simply not enough hours in a day. All owners are stretched for time. Creating more time means sometimes saying no and focusing on what is essential for the success of the business.

This is where business owner often seek external advice from a business mentor or consultant to get them to focus on what is critical for the development of the business.

Financial Management
It is imperative for a small or medium-sized business to manage their cashflow effectively but sometimes managing the P & L seemed to be the third or fourth 'order of the day' for some business owners.

Getting good financial advice from a consultant who takes the time to analyze business performance, looks at agreed debtors, analyzes client profitability and puts effective financial planning measures in place mitigating the risk of the business getting into financial problems.

Profitability
Business Planning seemed to be a bit of an afterthought for some of the business owners I spoke with, they were working more 'on the fly'. Annual planning should start a minimum of four months before the end of the financial year and should start with a formal annual budget, understanding the profitability of each client / customer, growth opportunities, business development planning and an analysis of the overheads required to service those Clients / customers, market and grow the business, generate a great customer experience as well as delivering a sustainable profit margin.

Successful business owners create wealth and grow their business because they understand how to build a culture where sustainable profitability is a given.

Processes
Many business owners are not across all the processes involved in running a business so the challenge is to make the processes involved in running a business simpler. This is where an external consultant or expert support can prove highly beneficial.

Failure to manage processes such as sales, marketing, business development, building customer loyalty, operational management, HR and employee development can lead to businesses failing. Being stretched across business functions is not the best way for business owners to develop their business.

Source by Mark Pettit

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Make Money Online? An Important Discourse on Ways to Make Money Online

There are lots of means you can earn money online, some are better than others, and naturally some will earn you a small amount of cash,  some will earn you much money, and then there are also lots of choices in ‘tween.

I have been engaged and earning nice money online now for some years and Ive tried and screened scores of diverse opportunities and been around the halt a few times. There are some matters that work, and some matters that merely do not. What I have seen, is that there is no means of earning money on the internet that requires doing no work at all, its all proportional with the amount of work you put in to the amount of money you gain.  If you intend you will find something where you merely fill in a couple of forms and begin earning money online then let me tell you that there is no such genuine money making programs existing.

The fact is that working online takes virtually as much work to get a stand as it does to work up an usual business. If you desire to earn a five figure income on the internet, then you really require to toil very hard to accomplish that goal, almost as much as you would if you required to begin an offline business. I say nearly, because online business is better in that you dont require to get offices etc, and plainly, all of the work can be completed from your home, which is of course the reason you are reading this post.

At Present lets come to the essential point of – Making Money on the Internet. As I have referred earlier that there are numerous ways to earn money on the internet and it totally depends on a person himself that what option he will pick out, but do be really mindful as there are many a rooks on the internet too. But in fact all plans or digital-books are not scams as well. Many a times it so occurs that you buy a money earning eBook or register in a money making plan but do not obtain the wanted outcomes according to your anticipations and as a result stop after some time thinking that the digital eBook or program is a scam. But on the other side, you will encounter that numerous individuals are earning serious money on the internet with the same plan or eBook ideas with which you have failed. The trouble is that we human beings normally want effects overnight, we are not prepared or averse to give the hard work required to begin earning nice money on the net. Keep in mind that that there are no honest get-rich-quick plans on the internet and the plans or ebooks which claims so are either scams or simply holding off the reality from you to sell their wares to you.

Given below are the net programs that genuinely help individuals to earn money on the internet are as follows :-

1. Affiliate Product Promoting – Affiliate product selling has produced the most number of millionaires on the internet and is till now doing so. You just require to promote other persons wares as online affiliates. You get percentage commissions only whenever you get a sale. There are a galore of affiliate wares almost on any topic you can suppose of on this earth, both material and digital products.

2. Start Up a Web Site – You can create a web site on any theme and begin making money from advertisement earnings and affiliate product sales etc. You will require only some base knowledge on how to put together a website and Search Engine Optimization.

3. Start Out a Blog – You can start a web log on any theme. A web-log or blog is virtually the same as a website, actually it is also a web-site which is ofttimes kept up-to-date with new matter. After your blog is ready, you can begin making money by putting adverts, marketing affiliate products and etc. You need very initial knowledge on setting up a blog and Blog Search Engine Optimization. Blogging is one of the highly money making options existing on the cyberspace today.

4. Internet Moneymaking Surveys – This is another money making alternative existing on the internet. Simply join as many internet survey sites as you can and start doing surveys. Fill up the surveys correctly according to the stated rules and earn money on the internet on per survey completed basis. Beware of the fraud programs which are quiet abundant in this field.

Source by Sumit Saha

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Financial Advisor Recruiters – Finding Your Ideal Position

Let's face it, the Financial Advisor industry is booming and is a very lucrative field of specialty. It has been reported by the US Bureau of Labor Statistics that there has been an increase in the total number of Financial Advisor related jobs during the last years, and this area is expected to increase through 2020. In fact, an estimated growth of roughly 32 %, Which equates to approximately 273,200 total positions are expected to be filled by 2020.

But how do you go about finding your ideal Financial Advisory job position if you have an interest in this field? Below are some tips that may assist you with determining your employment as a Financial Adviser.

There's the Personal Financial Advisory sector, the Business and Financial Operations sector, as well as other related Financial Advisory jobs within this field to choose from.

Some of the positions are commission only where you are required to sell various financial products without a salary. Companies that typically offer commission only based positions experience a high turnover rate; Normally as high as 80%. Commission-based only Financial Advisory type positions requires strong sales ability to compensate for the commission-only based pay structure.

There are other Financial Advisory related positions that require you to obtain clients that possess a certain number of assets within your first few months of employment. You also must be good at obtaining new clients on an on-going basis, or selling financial products that generate a reoccurring income on a month-to-month basis.

Types of Financial Advisory Job Functions

There are four main types of Financial Advisory positions, and it's up to you to determine which one is most suitable for your personality and skill set. They include the following:

1. Commissioned-Only Based Advisers – they are often referred to as Registered Representatives, Agents of Broker-Dealers or Brokers. They typically receive a commission from selling financial products such as mutual funds, investment products, annuities, insurance and other structured products.

2. Fee-Only Advisers – Fee-only Financial Advisers are compensated based on a percentage of the total assets managed. They are also compensated with the retainer or on an hourly basis.

3. Fee-Based Advisers – The fee-based Financial Adviser is compensated for selling products on a commission basis, as well as compensation for hourly management fees.

4. Salaried Advisers – The salary-based Financial Adviser is compensated by receiving a monthly salary in addition to bonuses which are based on the value of the assets that they manage. These Financial Advisers are emerging more and more at credit unions and banks.

To conclude, you'll find that there are various titles associated with acting in the Financial Advisory capacity such as a CFA, a CFP, a Financial Planner or general Financial Adviser. However, the compensation structure could consist of either of those indicated above. Another thing to keep in mind when selecting the ideal Financial Advisory position is the level of fiduciary responsibility that is associated with each position.

Speaking of such, the current fiduciary requirements will be experiencing some modifications in 2017, which may also have an impact on both the job function and the compensation structure as well.

Source by Genie Fletcher

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